On September 23, 2010, Paul G. Allen announced the appointment of Peter McLoughlin as president of the Seattle Seahawks, Sounders FC and First & Goal Inc.

McLoughlin is responsible for all financial and business operations, sales and marketing, sponsorship, and administration of the Seattle Seahawks and Seattle Sounders FC. As president of First & Goal, he oversees management of CenturyLink Field and CenturyLink Event Center, and the Theater.

He serves as the Seahawks liaison to the NFL on all league matters and represents Seahawks ownership at NFL meetings. He sits on NFL committees for Business Ventures, Stadium Security and Fan Behavior. He also represents Seahawks Chairman Paul Allen on the Digital Media Committee.

During his first two years, the Seahawks extended their consecutive sellout streak to 77 games. After last year’s 67-yard touchdown run by Marshawn Lynch that caused the 12th MAN to create seismic activity to this year’s Skittles showers, Seahawks fans reputation continues to grow each year.

The Sounders FC continues to lead Major League Soccer in attendance. In 2011, Seattle supporters set new standards for MLS season attendance (654,431 total; 38,496 average) and single match records for the Lamar Hunt U.S. Open Cup (35,615) and Pacific Northwest soccer (67,052 vs. Manchester United). A crowd of 64,140-the third-largest single-game attendance in MLS history-came to see Kasey Keller's final regular season match on October 15. By the end of the 2011 MLS season, the team sold out 50 consecutive matches. Seattle’s average attendance of more than 38,496 ranks among the top 40 clubs in the world.

McLoughlin and his team negotiated a new multi-year partnership with Anheuser-Busch and a stadium naming rights change and partnership extension with CenturyLink.

He has continued the initiative for stadium sustainability. Since his arrival, a solar array of 3,750 panels was installed on the roof of the CenturyLink Field Event Center which will reduce annual utility costs by 21 percent.

In June 2011, the stadium hosted U2 with more than 70,000 fans in attendance, the largest attended event since the stadium opened in 2002.

Before moving to Seattle, McLoughlin served as chief executive officer of St. Louis Blues Enterprises, which encompassed all business operations of the NHL Blues and Scottrade Center including sales, marketing and finance. During his tenure in St. Louis, the Blues saw dramatic increases in season ticket holders, sponsorship sales, television ratings and a reconnection with fans.

For 21 years prior to joining the Blues, McLoughlin served in a variety of executive roles at Anheuser-Busch. From 1998 to 2006, McLoughlin was vice president of Corporate Media and served as an officer of the company. He negotiated media agreements with television networks that included category exclusivity in 15 Super Bowls, 10 Olympics and dominant presence in Major League Baseball, National Basketball Association, National Hockey League, NCAA and World Cup soccer telecasts. In addition, McLoughlin led negotiations for beer sponsorship with over 80% of U.S. professional sports teams and stadiums, as well as league partnerships.

McLoughlin began his professional career at NBC Sports. From July 1979 to March 1984, he served as a senior unit manager at NBC Sports, where he managed production budgets and supervised on-site production of network programming such as Major League Baseball, the NFL, NCAA basketball, the World Series and the French Open tennis tournament. From March 1984 to October 1985, McLoughlin worked in NBC Sports Sales.

McLoughlin is a board member of The United Way of King County and Washington Round Table.

A graduate of Harvard University, he and his wife, Kelly, have five children and reside in Seattle.

McLoughlin is a graduate of Harvard University.

He and his wife, Kelly, have five children and reside in Seattle