RENTON , Wash. - The Seattle Sounders FC announced today the launch of a brand campaign utilizing a game show called "The Full 90". The campaign includes TV and radio spots, outdoor billboards, bus boards and social media elements.
Fans are invited to visit www.SoundersFC.com/TheFull90 to view the spots and learn how they can play "The Full 90" to win Sounders FC merchandise, tickets and autographed items.
The first run of commercials feature Sounders FC players Osvaldo Alonso, Marc Burch, Alex Caskey, Brad Evans, Michael Gspurning, Adam Johansson, Fredy Montero, Jeff Parke, Mauro Rosales and Andy Rose. Future spots feature Servando Carrasco, David Estrada, Eddie Johnson and Roger Levesque. Sounders FC broadcaster Ross Fletcher serves as the game show host.
"Similar to previous campaigns, the spots are fun, interactive and player-centric," said Chuck Arnold Sounders FC Vice President of Sales and Marketing. "The game show theme provides an opportunity to showcase the player's personalities and the roles they play on the field."
The team built a full scale game show set featuring customized podiums, a "The Full 90" backdrop, stage lighting and sound effects.
The campaign was designed in partnership with Wexley School for Girls, a local full-service advertising agency.
For more information visit SoundersFC.com/TheFull90.