When you think of hubs for city events, alleys are not often high on that list.
However, the Alley Network Project is changing the perception of alleys in Seattle's Pioneer Square. For the second straight time, it is hosting World Cup viewing parties in alleys in the Emerald City, starting with the tournament opener on Thursday between Brazil and Croatia.
The Alley Network Project provides avenues for community-building activities in the city, promoting neighborhood pride, culture in the city, and local businesses in the process.
With movie viewings, small concerts with local artists and social gatherings, the project aims to change the perception of alleys to one not of crime and garbage, but of a vibrant community outlet.
In 2010, the Nord Alley attracted fans of all ages and nationalities to come and support their favorite countries in the World Cup, packing Pioneer Square with soccer-crazed fans as people flocked from around the city to join in the festivities.
In all, 20 matches will be shown on a screen mounted on the back of a moving truck, with seating provided by the Alley Network Project. Fans are encouraged to bring lunches, friends and their favorite jerseys to support their favorite countries.
The following matches will be shown at Nord Alley:
Brazil vs. Croatia, June 12, 1 pm
Spain vs. Netherlands, June 13, 12 pm
Iran vs. Nigeria, June 16, 12 pm
Ghana vs. USA, June 16, 3 pm
Brazil vs. Mexico, June 17, 12 pm
Spain vs. Chile, June 18, 12 pm
Uruguay vs. England, June 19, 12 pm
Switzerland vs. France, June 20, 12 pm
USA vs. Portugal, June 22, 3 pm
Peoples' Choice, June 23-26, 1 pm
USA vs. Germany, June 26, 9 am
Round of 16, June 30, 1 pm
Round of 16, July 1, 1 pm
Semifinals, July 8, 1 pm
Semifinals, July 9, 1 pm
Third Place, July 12, 1 pm
Final, July 13, 12 pm
