Presented By:
President/ Seahawks, Sounders FC, and First & Goal, Inc., CEO of Vulcan Sports and Entertainment
On September 23, 2010, Paul G. Allen announced the appointment of Peter McLoughlin as president of the Seattle Seahawks, Sounders FC and First & Goal, Inc. In the fall of 2012, Mr. Allen expanded McLoughlin’s role and named him CEO of Vulcan Sports and Entertainment to include oversight of the business operations for the Portland Trail Blazers and Rose Garden.
McLoughlin is responsible for all financial and business operations, sales and marketing, sponsorship, and administration of the Seattle Seahawks and Seattle Sounders FC. As president of First & Goal, Inc., McLoughlin directs the management of CenturyLink Field, CenturyLink Field Event Center and the Theater, located in the heart of downtown Seattle.
He serves as the Seahawks’ representative on all NFL matters and at NFL owners meetings; including NFL committees for Business Ventures, Stadium Security and Fan Behavior. McLoughlin also represents Allen on the NFL Digital Media Committee and serves as an Alternate Governor of the Portland Trail Blazers.
During McLoughlin’s tenure, Sounders FC has established itself as a model franchise in Major League Soccer (MLS). For the fourth-straight season, Seattle supporters set a new standard for MLS season attendance (733,448 total; 43,144 average). By the end of the 2012 MLS season, Sounders FC sold out 69 consecutive matches. Sounders FC also hosted the second-largest stand-alone crowd in MLS history when 66,452 fans packed CenturyLink Field for a 3-0 win over the Portland Timbers on October 7, 2012.
McLoughlin and his team negotiated a stadium naming rights partnership extension with CenturyLink, a new multi-year partnership with Anheuser-Busch for the Seahawks and Sounders FC, as well as a new partnership with the concessionaire Sportservice, a subsidiary of Delaware North Companies.
He has continued the initiative for stadium sustainability. Since his arrival, a solar array of 3,750 panels was installed on the roof of the CenturyLink Field Event Center, reducing annual utility costs by 21 percent.
This season, plans are underway to expand the stadium’s Pro Shop and to enhance the concession experience at CenturyLink Field.
Before moving to Seattle, McLoughlin served as chief executive officer for the St. Louis Blues Enterprises from 2006-10. As CEO, he oversaw all business operations of the NHL Blues and Scottrade Center, including sales, marketing and finance. During his tenure in St. Louis, the Blues achieved significant increases in total revenue, season ticket holders, sponsorship sales and a dramatic reconnection with Blues fans. McLoughlin negotiated the arena naming rights agreement with Scottrade, a St. Louis-based investment firm, in time for the start of the 2006-07 NHL season. In addition, he negotiated a long-term extension with Fox Sports Network for Blues TV rights.
For 21 years prior to joining the Blues, McLoughlin served in a variety of executive roles at Anheuser-Busch. From 1998 to 2006, McLoughlin was vice president of Corporate Media and served as an officer of the company. He negotiated media agreements with television networks that included category exclusivity in 15 Super Bowls, 10 Olympics and dominant presence in MLB, NBA, NFL, NHL, NCAA and World Cup soccer telecasts. In addition, McLoughlin led negotiations for beer sponsorship of more than 80% of U.S. professional sports teams and stadiums, as well as league partnerships.
McLoughlin began his professional career at NBC Sports. From July 1979 to March 1984, he served as a senior unit manager at NBC Sports, where he managed production budgets and supervised on-site production of network sports telecasts. From March 1984 to October 1985, McLoughlin worked in NBC Sports Sales.
McLoughlin is a board member of the Washington Round Table and an executive board member of the Chief Seattle Council, Boy Scouts of America.
A graduate of Harvard University, he and his wife, Kelly, have five children and reside in Seattle.
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