Promoted to Chief Operating Officer in 2014 from his previous role as Vice President of Business Operations, Bart Wiley oversees all business operations for Sounders FC, including sales, marketing, corporate partnerships, communications, broadcast and digital-related content, international marketing and community outreach.
Under his guidance, Seattle has garnered unprecedented business-related success for a North American soccer club, including the top seven single-season attendance totals in MLS history, culminating in an active sellout streak of 127 consecutive matches. Sounders FC’s 2015 average attendance of 44,247 fans-per-match was good for second in the Americas last season, with the club holding firm amongst the top 30 clubs in global football attendance for the past two seasons. Additionally, Sounders FC has set record regional television ratings over the past two campaigns under Wiley’s stewardship, including a 32 percent year-over-year rise between the 2013 and 2014 seasons.
Wiley previously spent four seasons as Director of Business Development for Sounders FC, receiving the MLS Operations Director of the Year Award for his efforts during the club’s inaugural MLS campaign in 2009. Wiley served six seasons as General Manager of the USL Sounders, where he was responsible for the day-to-day business operations of the club.
Previously, he worked as Director of Communications for 711, Net Inc., Director of Publicity for NASCAR Busch Grand National Division driver Bobby Hillin and as publicist for former Major League Baseball player Brett Butler. Wiley has spoken at conferences all over the world including the Sport is Fantastic conference in Australia, CRM and Fan Engagement in England and Sports Marketing and Selling Tickets in Japan. Wiley has represented Sounders FC across the globe at numerous conferences and special events, including events in the United Kingdom, Japan and Australia.