Peter McLoughlin

Originally named president of the Seattle Seahawks, Seattle Sounders FC and First & Goal, Inc. on September 23, 2010, Peter McLoughlin is responsible for all financial and business operations, sales and marketing, sponsorship, and administration of the Seahawks and Sounders FC. Additionally, as president of First & Goal, Inc., McLoughlin directs the management of CenturyLink Field, CenturyLink Field Event Center and WaMu Theater. He is the club’s chief representative at NFL owners meetings and also serves on NFL committees for Business Ventures, Digital Media, Stadium Security and Fan Behavior.

In the fall of 2012, McLoughlin added the responsibility of the Portland Trail Blazers and Rose Garden when Paul G. Allen named him CEO of Vulcan Sports and Entertainment. In this expanded role, McLoughlin has oversight of business operations for the Trail Blazers and Rose Garden, while also serving as an Alternate Governor for the Trail Blazers and representing the franchise at NBA owners meetings.

Under his direction, McLoughlin and his team negotiated a multi-year stadium naming-rights partnership with CenturyLink, as well as long-term partnerships with Anheuser-Busch, Boeing, Delta, HomeStreet Bank, and Starbucks. He also negotiated new broadcast deals with Q13 FOX (KCPQ-TV) and Bonneville (710 ESPN and KIRO 97.3 FM) for Seahawks and Sounders FC.

During McLoughlin’s tenure, Sounders FC has established itself as a model franchise in Major League Soccer (MLS). For the fifth-straight season, Seattle supporters set a new standard for MLS season attendance (748,652 total; 44,038 average). Sounders FC, which finished the 2013 season with 88-consecutive sellouts, posted a 93-percent season ticket renewal rate for the 2014 season and sold more than 33,000 season ticket memberships, the most in franchise history.

McLoughlin’s vision of a fan-friendly environment at CenturyLink Field has increased the number of fixed and portable points-of-sale and installed digital menu boards at all concession stands which will provide flexibility in pricing and menu, while adding flat screen HD televisions throughout the concourses so fans will not miss any action. These improvements, in partnership with new concessionaire Sportservice, a subsidiary of Delaware North Companies, will improve the concession experience, including the addition of 40 new portable food and beverage locations and a new beer hall.

Additionally, last season, the team expanded the stadium Pro Shop to 7,400 square feet of floor space and 30 points of sale. The expansion more than doubled the size of the store and offers fans more choices in Seahawks and Sounders FC apparel and novelty items with faster service through mobile checkouts.

McLoughlin has also continued the initiative for stadium sustainability since his arrival. A solar array of 3,750 panels was installed on the roof of the CenturyLink Field Event Center that has reduced annual utility costs by 21 percent, in addition to water and waste conservation efforts that reduce the effect on the environment.

Before moving to Seattle, McLoughlin served as chief executive officer of the St. Louis Blues Enterprises from 2006-10. For 21 years prior to joining the Blues, McLoughlin served in a variety of executive roles at Anheuser-Busch. From 1998 to 2006, McLoughlin was vice president of Corporate Media and served as an officer of the company. He negotiated media agreements with television networks that included category exclusivity in 15 Super Bowls, 10 Olympics and dominant presence in MLB, NBA, NFL, NHL, NCAA and World Cup soccer telecasts. In addition, McLoughlin led negotiations for beer sponsorship of more than 80% of U.S. professional sports teams and stadiums, as well as league partnerships.

McLoughlin began his professional career at NBC Sports. From July 1979 to March 1984, he served as a senior unit manager at NBC Sports, where he managed production budgets and supervised on-site production of network programming. From March 1984 to October 1985, McLoughlin worked in NBC Sports Sales.

A graduate of Harvard University, he and his wife, Kelly, have five children and reside in Seattle.

Single Match Tickets

Single match tickets for the 2014 season are available to purchase now.

Buy Tickets


Discuss the latest Sounders FC news, rumors and more in the forums.

Visit the Sounders Forums

40th Anniversary

Join the Sounders FC in the celebration of the 40th year of professional soccer in Seattle.

Read More

Nominate For Council

Nominating yourself, or someone you know, for Alliance Council.

Read More