Press Release

Sounders FC and Rad Power Bikes join together in sustainability-focused partnership

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Seattle Sounders FC today announced that the club and Rad Power Bikes have signed a multi-year partnership making Rad the Official and Exclusive Ebike of Sounders FC.

The partnership centers around sustainability, with Rad activating at Sounders FC matches in various capacities, including giving fans the opportunity to test ride and learn about ebikes and even win a custom Sounders FC x Rad ebike of their own.

“Sounders FC has long been committed to supporting sustainable practices both within our club and the wider sports industry,” said Sounders FC President of Business Operations Hugh Weber. “As a founding member of the Green Sports Alliance, we believe that the influence and reach afforded to us as a professional sports team can help drive change. This includes purpose-driven partnerships like our new relationship with Rad Power Bikes. They are helping to create a path to a cleaner future and we’re looking forward to Sounders fans having the opportunity to be closer to this innovative company.”

"For more than 15 years, Rad Power Bikes has been revolutionizing ebikes and sustainable transportation, and we’re to join forces with the Seattle Sounders FC, a club long known for its innovative and sustainable programs," said Phil Molyneux, CEO of Rad Power Bikes. "As the official and exclusive ebike of the Sounders FC, we will be able to demonstrate the power of ebikes as a transportation solution and inspire fans to join us on our mission to create a world where transportation is energy-efficient, enjoyable, and accessible to all."

Understanding the impact that matchday traffic can have on the environment, the Rave Green encourage fans to utilize transit and alternative forms of transportation to attend matches, which is made easier this season with the complimentary bike valet, presented by Rad Power Bikes. This popular program returns to Sounders FC matchdays in 2024 thanks to Rad’s investment and allows fans arriving by bicycle and ebike to park for free with the bike valet – operated by Cascade Bicycle Club – starting two hours before kickoff.

Sounders fans who are interested in learning more about ebikes don’t even have to make a separate trip to a Rad storefront, with the introduction of the Rad Power Bikes Test Ride Zone at Sounders FC home matches. Located outside the northwest corner of the stadium and available to ticketed and unticketed fans alike, the matchday Test Ride Zone provides an opportunity to speak to Rad representatives and take a spin on Rad Power Bikes. Whether a fan is well-versed in ebikes or simply curious to discover what the fuss is about, they can stop by to learn more about Rad’s offerings and how an ebike can support their unique individual transportation needs while helping them to live a healthier and more environmentally friendly lifestyle.

To further celebrate their partnership, Sounders FC and Rad Power Bikes are holding a custom bike sweepstakes. Over the course of the season, 10 fans will win an exclusive co-branded SFC x Rad Power Bikes ebike along with two tickets to an upcoming Sounders match to recognize their prize with a halftime feature in-stadium. There are various ways to enter the contest, including an in-person sign up at the Rad Power Bikes Test Ride Zone before home matches and digitally through Sounders FC’s social channels. Fans should follow Sounders FC for more information.

Both Rad’s bike valet program and Test Ride Zone are available starting this Saturday, April 20, as Sounders FC takes on Vancouver Whitecaps FC in the first-annual Pod Night match. Pod Night marks Sounders FC’s celebration of Earth Month with a special focus on the Pacific Northwest’s majestic orca populations, which has inspired the club across the decades. Elements of the match will highlight the club’s continued work to Protect Our Planet, which is further illustrated through its partnership with Rad.

ABOUT RAD POWER BIKES™

Rad Power Bikes is the largest ebike brand in North America, with a community of more than 600,000 riders. Founded in 2007, the company boasts a full lineup of affordable ebikes and accessories that are changing the way people and products ride for good. Rad’s team of passionate ebike enthusiasts creates products and service solutions that are purpose-built for everything, whether for commuting, adventuring, delivery or hauling kids. The ebikes and accessories are all designed in-house at its Seattle headquarters. The company serves riders across the U.S. and Canada, and has ten Rad Retail locations and more than 650 service network partners. Recognized by TIME, Fast Company and Inc. as one of the most innovative and influential companies in 2021, Rad Power Bikes is on a mission to build a world where transportation is energy efficient, enjoyable and accessible to all.

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