Our club is a reflection of our community. Our crest is a reflection of our club.

We created this together.

Through your guidance and input, we gave words, colors, and images to the collective values we’ve all shared since the beginning.

This club is what our fans say it is, and what we have built together is Eternally Yours

Introducing Our New Crest
Introducing Our New Crest
The Making of Our Brand Evolution
The Making of Our Brand Evolution
What is a Sounder? You Are.
What is a Sounder? You Are.
Wordmark
Wordmark
Graphic depicting our new wordmark, with a wave motif flowing through the word "Sounders"

LandingP_Wordmark

Orca
Orca
Graphic depicting one of the club's new tertiary marks, The Orca.

LandingP_Orca

Carnation
Carnation
Graphic depicting one of the club's new tertiary marks, The Carnation.

LandingP_Carnation

74 Mark
74 Mark
Graphic depicting one of the club's new tertiary marks, 74.

LandingP_74Mark

Our New Visual Identity

Our New Visual Identity

We listened to our community. We embraced our history. Explore the full story behind our brand evolution.

Lifestyle Retail

Lifestyle Retail

View our celebratory collection of limited quantity retail items available at all Pro Shop locations.

Your Voice

Your Voice

You named this club. Twice. Now you've shaped the future of our brand.

Behind The Scenes

Behind The Scenes

From fan engagement to the development of new marks, read the story behind how our refreshed brand was created.