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2024 Upgrade & Priority Relocation Selection

As a renewing Alliance Member, you get first priority for relocation and purchasing additional seats for the 2024 season. Check your email for the specific time slot that your Upgrade & Priority Relocation Selection window opens. Learn how the process works below. Once your window is open, it will remain open until Wednesday, September 20 at 5:00 PM PT.

Love Your Current Seats and Don't Want to Add More?

Don't worry, if you don't want to upgrade, relocate, or add-on seats, you can disregard this process and you will keep your current seat location for the 2024 season.

Interested in Upgrading, Relocating, or Adding on Seats? Here's How it Works:

  1. You’ve renewed your Alliance Membership for 2024 and are now eligible to upgrade, relocate, and add-on seats during your priority window for your 2024 membership.
  2. You will receive an email with your appointment date and time.
  3. Once your priority time begins, you will have until Wednesday, September 20 at 5:00 PM PT to change or add seats online or over the phone with a Membership Executive.

*Please note: The longer you wait to relocate, the more priority windows will go live for other Alliance Members.

Virtual Seating Map 

Interested in upgrading or relocating seats but not quite sure what you want? Click HERE to explore the stadium virtually.

Online Process

When your priority window opens, follow these steps to upgrade, relocate or purchase additional Alliance Membership seats through our online, interactive process.

  1. Log into Account Manager.
  2. If your Upgrade & Priority Relocation window is open, a pop-up page will appear in Account Manager and direct you to the Virtual Venue.
  3. Select the existing seats you would like to upgrade or relocate by clicking the 'Upgrade Seats' button next to each seating group. Click ‘Next’.
  4. If you are happy with your current seats and are looking to only add additional seats to your Alliance Membership, please contact our Membership Executive team directly by calling 877-657-4625 during your window.
  5. Explore the Virtual Venue to locate the seats you would like to upgrade into, relocate into, or add onto your Alliance Membership.
  6. After selecting the seats you would like for the 2024 season, click on the cart in the top right corner of the page and press ‘Continue’.
  7. Review your new seats in your cart. If you are ready to secure your new seats, click 'Checkout'.
  8. If you would like to add a season parking pass to your Membership, select 'Add' and the quantity to add to your cart. Please note, if you had a parking pass for the 2023 season, it was renewed for the 2024 season unless you told us otherwise.
  9. If you are not upgrading or relocating your seats but would like to purchase a season parking pass only, please contact our Membership Executive team directly by calling 877-657-4625.
  10. Complete the checkout process with your new seat location. Once you click 'Pay Today', your old seats will be dropped from your Alliance Membership.
  11. Once your relocation has processed, you won’t be able to upgrade or relocate a second time. Please contact your Membership Executive with any questions.

Important Notes

  • If you are interested in ADA seating, please contact a Membership Executive directly.
  • If you are logged into your Account Manager prior to your Upgrade & Priority Relocation window opening, you will need to log out and then log back in to see your upgrade and relocation offer. You can also refresh your browser after your window has opened.
  • Please make sure you are logging into your Account Manager through a Desktop device. Upgrade & Priority Relocation Selection is not supported via a mobile browser.

Interested in a Premium seat location?

Interested in a more Premium, all-inclusive location for the 2024 season? Check out our Premium offerings HERE and fill out this form to tell us what you are looking for during your priority window and we can walk through the different options available to upgrade you to a premium offering. If you would like to upgrade or relocate your current seats prior to exploring Premium options, we recommend you do so due to limited availability.

Frequently Asked Questions

Do I have to pay in full in order to upgrade or relocate my seats?

No. However, your automatic payment plan’s monthly amount may adjust. If you upgrade or relocate to seats at a higher price level, your payment plan will adjust to make up the difference in cost evenly across each payment.

How do I upgrade or relocate my seats to sit with friends and family who have a different relocation time than me?

Seats on different accounts may be relocated together during the later appointment window of the two accounts, which can be done online or over the phone with a representative. Please contact your Membership Executive or call 877-657-4625 for assistance. If you and the other accounts in your party have the same appointment time, you can simply select seats at the same time using the interactive seating map.

What if I miss my appointment window?

Alliance Members have until Wednesday, September 20 at 5:00 PM PT to upgrade, relocate, or add-on seats. No relocations will be permitted after September 20. If an Alliance Member misses their relocation window, they can contact their Membership Executive directly to inquire about available seating options.

Can I add seats and then transfer them to a friend?

No, additional seats cannot be transferred, which is why we recommend referring your friends to purchase their own Alliance Membership. You can refer your friend by filling out this Referral Form. Refer a friend to purchase a full season membership for the 2024 season and receive $100 in account credit to be used for Sounders FC ticketing products and/or purchases. Your friend will receive $100 as well! Terms and conditions apply.

Can I transfer ownership of my account?

All seat transfers and account ownership transfers should have been completed prior to the August 31 Renewal deadline. Please contact your Membership Executive if you have further questions. Alliance Members are only able to transfer Legacy pricing of their seats or ownership of their account to immediate family members as defined in the Ticket Transfer Policies. Legacy pricing is non-transferable. Legacy pricing is non-transferable outside of immediate family members.

Can I move to a different price level?

Yes, your payment plan will adjust to the new price level at the completion of the Upgrade & Priority Relocation process. Keep in mind that some price levels are sold out and not available. If you relocate to seats that are in a higher priced section, you will pay in full for the difference at the time of your next payment plan installment. If you are on a 6-month payment plan, your monthly cost will increase to account for the difference. If you add on new seats, you will have the option to set up a new payment plan for your additional seats.

After I've completed the Upgrade & Priority Relocation process, can I change my mind and get my old seats back?

Once you leave the Virtual Venue and have completed the process, your original seats are no longer available. If you remain in the 3D seat viewer, you can continue to look at availability. You can also contact your Membership Executive for available seat locations.

Can I relocate my seats more than once?

No. Once you relocate your seats once using the virtual venue, you are no longer eligible to relocate again online. If you have any questions regarding your seat location, please call your Membership Executive. There will be no relocations after September 20.

Can I reduce the number of seats I have during my relocation window?

No. the opportunity to reduce the number of seats in your membership was during the renewal period, which took place between August 16 and August 31. Please contact your Membership Executive if you have additional questions.

I would like to relocate or add seats within ADA rows.

There are accessible seating options (wheelchair convertible) dispersed throughout all areas and price levels of Lumen Field. Accessible seating and access are fully compliant with the Americans with Disabilities Act (ADA). For further location of accessible appropriate options, please contact your Membership Executive during your assigned priority window.

How can I refer a friend to receive season tickets?

You can refer a friend or family member by calling your Membership Executive or by filling out this form online. Your Membership Executive will reach out to your friend or family member to discuss the Sounders FC Priority List. Seat location is subject to availability. By referring a friend to purchase 2024 full season tickets, you are eligible to receive account credit towards 2024 Sounders FC ticket products once they have selected their seats and paid the majority of their own payment plan. View the terms and conditions to learn more and find out if you are eligible!