Fan Engagement & Activations
The Hall on Occidental
Beer Garden
Prior to entering the stadium, head to the Pre-Match Beer Garden starting at 4:30 p.m. at The Hall on Occidental, featuring appearances by Sammy the Sounder and Sound Wave, plus $8 Casamigos Margaritas.
T-Mobile Endzone
Alliance Member Central (Club Members)
Kick off your matchday in style! Connect with fellow Alliance Members, meet your Membership rep, score exclusive perks, and celebrate what it means to be part of the Sounders family.
DJ (Club Members)
Keep the vibes high! Our live DJ will be spinning tracks exclusively for Club Members located in the perfect spot to dance, hang out, and get hyped for kickoff.
Olympic Hall
Alliance Membership Central
Swing by to grab an exclusive Pauly Primetime button, play Skeeball or Header Challenge, meet Sounders alum Will Bruin (6:30 - 7:15) and more.
Mosaic Photo Booth
Be part of something bigger. Snap a photo and add it to the giant Sounders mosaic. Once it’s complete, our “UNFINISHED” design will come to life!
Protect the Net – Presented by American Family Insurance
Think you’ve got quick reflexes? Step into our virtual goalkeeping game for a chance to make the save and win exclusive co-branded swag.
Providence Challenge
Put your soccer skills to the test! Navigate through a series of match-inspired drills that will make you feel like a pro.
NEW Soccer Bounce Inflatable
Fans can stop by and enjoy some fun inside our brand-new Soccer Ball Bounce House, perfect for kids and families.
Location: SW Corner - Section 130
Sammy’s Squad
Visit the Sammy's Squad booth located at Olympic Hall to learn more about Sounders FC's official kids club for fans ages 5-12 featuring exclusive member perks. Whether it be a Dream Team opportunity or an on-site surprise and delight seat upgrade, Sammy's Squad offers an abundance of exciting benefits for those who join.
Vamos Sounders Club
Don't miss out and join our recently launched Vamos Sounders Club, a community-powered fan club that recognizes and celebrates the organization's Spanish-speaking fanbase! Fans can stop by the Vamos Sounders booth in Olympic Hall on matchday to learn more and join the club. For more information on the program, click HERE.
Vamos Sounders Club es un club de fans lanzado por Sounders FC para reconocer y celebrar a nuestra gran comunidad hispanohablante, y a su vez invitar a nuevos fanáticos a la familia Sounders FC. Fanáticos pueden ir a la zona de activación antes del partido en Olympic Hall para registrarse o aprender más! Tambien fanáticos pueden aprender más aquí.
Matchday DJ Experience
Feel the rhythm of matchday! The Sounders FC DJ Squad will be spinning themed mixes and high-energy beats throughout Lumen Field to keep the crowd fired up from gates open to final whistle.
Locations: North Plaza, Olympic Hall, T-Mobile Lounge & behind Section 108
East Main Concourse
Sounders Inflatable Target Kick
Test your aim and take your best shot in this interactive target challenge. Can you hit the mark?
Location: 107/109
North Plaza
SEATTLE Letters Photo Op
Scarves up, Seattle! Snap your photo in front of the giant SEATTLE letters, tag @SoundersFC, and you might see yourself on the big screen during the match!
Food Trucks
Fuel up with your favorite local eats before kickoff. From savory bites to sweet treats, the North Plaza lineup has something for every fan. More information found below.
NW Main Concourse
Crossbar Challenge – Presented by Western Washington Toyota Dealers
Think you’ve got the touch? Be one of the first five fans to hit the crossbar and earn a chance to take a kick on-field at halftime!
If a fan hits during halftime, Toyota will make a donation to the RAVE Foundation.
Location: Behind Section 144
Food & Concessions
We are excited to offer more fan friendly priced items than ever before. At most of the concessions stands throughout Lumen Field, you will be able to find a meal under $10.
Locate all our value menu and more concession options HERE.
BIPOC and diverse-owned businesses
Food Trucks (North Plaza)
Mark McConnell grew up eating his mom’s cooking at family gatherings and powwows on the Blackfeet Rez in Browning, Montana. After moving to Seattle, McConnell and his partner, Cecilia Rikard, decided to follow their passion and open Seattle’s first Native food truck, serving delicious traditional Blackfeet fry bread, tacos, and other creations inspired by Mark’s family recipes.
In 2004, Philadelphia native Guy Thomas joined Charles and Minerva Humphrie who founded and operated The Original Philly’s in 1995. The casual spot, old-school restaurant offers Seattle a taste of authentic Philly cheesesteaks, “pizza” chicken, cold cut hoagies, and even a vegetarian cheesesteak.
Pop-up Restaurants (PNW Marketplace outside Section 113)
For Tijuana street food in Seattle, look no further than T’Juana Tacos food truck and food stand. Chef and owner Monica Rodriguez serves elevated, traditional Mexican street food inspired by her mother using organic and locally-grown ingredients. Monica has always been inspired by her parents’ true passion and dedication to family gatherings and traditional cooking. Monica’s mother, Juana, was born and raised in the countryside of Durango, Mexico. Just like her mother used to do when Monica was a child, everything at T’Juana Tacos is made fresh, from grinding corn for tortillas to braising halal beef over 8 hours to make delicious, juicy Birria.
Building on the success of his Belltown restaurant, in 2023 Trey Lamont opened Jerk Shack Kitchen in the Central District neighborhood where he grew up. The menu includes fry bake sandwiches, Caribbean plates, and a variety of sides like Cuban Black Beans, Sweet Plantains, and Tostones. Come for lunch or dinner and enjoy the bold flavors of Jerk Shack in a fast-casual setting.
